Communication A Important Factor - 1549 Words

Communication Communication is another important factor that needs to consider for building relationship with customer and make them loyal. Communication needs to be two way between customer and company. Social media platform has enriched communications among people. Therefore, it has open up new opportunity for companies to interact with customer more. Companies can open up their page to increase interaction with the customer on social media platform. On the other, customers also interested to interact with brands page and know brand their opinion, thoughts and views. According to (Nduisi, 2007), state that communication is the important way to build awareness, understanding customer preference and motivate customer to make them loyal to the company. Communication is an interactive dialogue between company and its customer. Some scholars underscored significance of communication of building relationship with customer. However, it has been now turn into an indispensable part of customer loyalty or retention strategies because of technological evolution. Social media platform has open up opportunities both for customers and brand to communicate at any time, at any cause. ‘Customer and brand relationship can be improved by improving relationship quality and also help to build long lasting relationship† (Jaya chandra, 2005). In (2012, Kavah, ), has developed a new model where he uncovered that among trust, commitment, satisfaction, purchase intention, communication hasShow MoreRelatedEmployee Engagement : An Important Factor Of Internal Communication1840 Words   |  8 PagesIntroduction Mishra and Boynton study finds that employee engagement is an important factor of internal communication. Nowadays, most organizations and their managers are looking for bridges to build trust between employees and executives. 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The six barriers of effective communication are, 1)Physical barriers 2)Language barriers 3)Body language barriers 4)Perceptual barriers 5)Organizational barriers 6)Cultural barriers. In my opinion I believe that the easiest barriers to surmount are the physical barrier. Often people act as if nothing is bothering them, and the can hide their physical discomforts. 2. Why is nonverbal communication so important? How can youRead MoreInterpersonal Communication Essay1498 Words   |  6 PagesInterpersonal communication is the most important kind of communication. It happens when two individuals are in a close proximity to each other, and they are able to provide immediate feedback to one another. IPC (interpersonal communication) is the way we express our thoughts, feelings, and ideas to the people around us. Interpersonal communication is something you need to do well as it affects many aspects of your life. Interpersonal communication is a learned skill that can be improvedRead MoreProject Management Practices : The Criteria For Success Or Failure871 Words   |  4 Pagesarticles that discussed the factors in a successful and failed project. The first article is â€Å"Project Management Practices: The Criteria for Success or Failure† by: Iman Attarzadeh and Siew Hock Ow. In this article the authors discuss the top ten factors for a successful and a failed project. The second article that I located was, â€Å"Top 10 Main Causes of Project Failure† by: Rosanne Lim. In this article, Lim discusses the ten factors that cause a project to fail. The top ten factors for a successful projectRead MoreBenefits Of Being A Nurse Patient Communication996 Words   |  4 PagesOne of the most important factors in hospitalized patients’ quality of life is the nurse-patient communication. Health care providers are still looking for the best way to communicate with their patients to achieve the best result. There are a lot of different resources that separates the therapeutic and non-therapeutic communications for health care providers. The chosen articles are related to PICOT statement. Therapeutic communications can be applied for every single patient in hospital including